Tower Family Foundation Welcomes Cathy Piche and Clif Peterson to Board of Directors
(Watertown, SD) – The Tower Family Foundation today announced new appointments to the non-profit organization’s Board of Directors.
Cathy Piche, Executive Vice President and Chief Operating Officer – Towers of Crown Castle, and Clif Peterson, Founder and Chief Joy Officer of JOY Inc., have been appointed to serve on the Tower Family Foundation’s Board of Directors. Piche and Peterson join a distinguished group of industry executives dedicated to advancing the Foundation’s mission of providing financial support and scholarships to industry workers and their families during times of immediate need.
“Cathy and Clif bring extraordinary leadership and heart to our Board. Their passion for people and deep industry experience will help us grow our reach and make an even greater difference for tower workers and families when they need it most,” stated Kenny Blakeslee, Tower Family Foundation President.
Since inception, the Tower Family Foundation has awarded over $3.5 million in donations and scholarships to eligible tower workers and their families.
To learn more about the Tower Family Foundation or to make an online contribution, visit towerfamilyfoundation.org.
Biographies
Cathy Piche rejoined Crown Castle as Executive Vice President and Chief Operating Officer – Towers in October 2024, resuming the role to which she was previously appointed in September 2021.
Cathy is responsible for management of Crown Castle’s tower operations. Cathy returns to Crown Castle with fresh experience and perspective as the former Chief Operating Officer – International at Phoenix Tower International. Prior to this, she built the Project Delivery function for Crown Castle’s Network organization acting as a tireless champion of customer-centric thinking. Cathy has more than 25 years of expertise in the telecom industry and has served in varying roles at Crown Castle including Area President for multiple markets and supporting the company’s small cell portfolio. Before joining Crown Castle, Cathy held various leadership roles at American Tower. She holds a BA in Economics from Michigan State and received her Master’s Degree in urban planning and architecture from the University of Michigan.
Clif Peterson is the Founder and Chief Joy Officer of JOY Inc., a nationwide wireless contractor known for its bold, proactive, and people-centered approach to the industry. With more than 27 years of leadership experience in wireless infrastructure, Clif has worked shoulder-to-shoulder with tower climbers, contractors, and carrier partners across the country.
Recognized as a thought leader within the sector, Clif brings a unique approach that blends operational excellence with radical responsibility and transformative leadership. He challenges conventional thinking by advocating for collaboration over competition, long-term integrity over short-term gain, and proactive safety cultures that protect both workers and their families.
At the core of his philosophy is the belief that the wireless industry is not merely a network of steel and signal — it is a network of human lives. The wellbeing of tower climbers and the security of their families is not a secondary concern; it is central to sustainable industry success.
As a certified life and business coach and an engaging industry speaker, Clif is known for fostering courageous conversations that elevate character, accountability, and purpose. While he is willing to take bold positions when necessary, he approaches service with humility and a deep respect for the risks tower professionals carry every day.
Serving on both the Advisory Committee and Board of Directors of the Tower Family Foundation, Clif is committed to ensuring swift, compassionate, and decisive support for injured climbers and the families of those lost. He views the Foundation as a transformative force within the industry, a tangible expression of unity, care, and shared responsibility.
Clif considers it an honor to serve and remains dedicated to strengthening the tower community through leadership, advocacy, and meaningful action.
Tower Family Foundation
May 7, 2026
The Tower Family Foundation is a 501c-3 non-profit organization whose mission is providing financial assistance to communications infrastructure workers and their family members in the aftermath of job-related accidents or fatalities, and funding education scholarship opportunities for eligible industry communications infrastructure workers, their family members, and dependents.